Lucy grew up in the UK, Africa and Hong Kong, experiencing a diverse pace of life and cultures. Moving to Hong Kong at 12 was exciting, fast-moving and ignited her interest in business, travel and international cuisine. Her early career was spent in the hospitality industry, ranging from assisting Prue Leith, to working on private mega yachts around the world, managing dining rooms for Sir James Ogilvy at Foreign and Colonial, designing food for Marks and Spencer and running her own ‘social-inspired’ café.
… that was in the days before social became social media. Lucy took over Madcreative in June 2017 after working as a business consultant and ten years at Faversham Business Partnership, where she developed a 1500-page website/directory for over 200 local businesses. Her remit was to promote the area and help businesses to get on-line at a time when websites were seen as a luxury rather than an essential marketing tool. Social media was in its early stages and promotional techniques relied upon local papers, radio airtime and promotional stands at events. Her fascination with the internet grew apace with changing technology and as Director of madcreative her aim is to help people maximise their business presentation online and successfully navigate today’s digital channels to succeed in getting their message across on all platforms.