8th June 2018
You want to create a website for your business or perhaps you want to re-design your current site.
Here are a few things we think you should consider to make that process a little easier and clearer to implement.
1. Think about the Content
We recommend you identify your key selling points, services you offer, areas your business covers and write about 250 to 500 words of text that includes this information as a starting point. This can become your Home page and About Us page. Think about including keywords and search terms in this text. By this we mean, if someone was going to Google your services, what combinations of words might they put in the search bar?
2. What do you sell / do / produce?
Think about your Services and/or Products
These may each deserve a page listed under a main menu heading.
We recommend you write a short clear paragraph about each service you offer as a minimum. Make sure it isn’t full of jargon and acronyms that can isolate people not familiar with your industry or service sector.
Keep the information relevant, succinct without repetition.
In other words don’t be a bore!
3. Why would I want to use your service?
It is always good to put yourself in the customer’s shoes and ask yourself some key questions.
Why are you the best? Why should I use you?
You may even have some excellent supporting testimonials from previous clients and with permission you could use these on your website. Or examples of your work, is another good indicator.
4. Do you have images that represent your business?
Every website needs pictures to add colour, interest and it is a good way to present your products, services and staff. It also helps people get a feel for your business and humanises your website.
Remember – smiling people can help sell a business service
The images need to be owned by you or you need to purchase them from a picture library. And they need to be 300dpi for use on a website.
5. Think about website designs you like and those you don’t.
It is always helpful if you have an idea of style, colour and navigation of a website that you like and of course a website design you don’t like. This really can help designers understand what style and look will hopefully work for you and your business.
6. Don’t over complicate your website.
Make sure everything is well presented, easy to understand, simple to navigate and all images are clearly labelled especially if they relate to a product.
Price lists must be up-to-date and easy to locate, if included.
7. Case Studies
Are you brave enough to identify and talk about your current clients and the services you provided?
This can be a brilliant way to showcase your business services and provide others with an idea of what you do and give them confidence in your business.
Everyone likes a popular business / brand – ultimately we all like to go with the crowd.
8. On-line enquiries
It is always useful to have an on-line contact form that is easy for people to quickly email you. Think about where this will be sent, which email address will be used and who will be responsible for answering these enquiries.
9. Identifying your potential customers
It is important that you address potential customers in your website content. Think about the services they may want and ensure these keywords and important search terms are incorporated into your website.
10. Social Media relations
It is important that you keep your website fresh, current and relevant. It needs to be updated regularly with new content. Social media links and live feeds onto your site can be helpful and also are a good way to further support SEO (Search Engine Optimisation).
We manage all our website projects with thought, care, consideration and always consider your business and its message.
Email firstname.lastname@example.org to find out more.
Or call 01795 533129.